日本包装设计的美学要素分析  

Analysis on the Aesthetic Elements of Packaging Design in Japan

作　　者：杨光[1] YANG Guang

机构地区：[1]苏州大学,苏州215006

出　　处：《绿色包装》2016年第11期61-64,共4页Green Packaging

摘　　要：设计的本质是展现美,其属于艺术性造物活动的范畴。设计美的价值体现是建立在实用功能的基础之上的,是由材料美、结构美、形式美和功能美四个要素构成的。日本受自身地理条件、历史原因、中国禅宗传统文化等影响,逐渐形成了独特的东洋传统美学思想,这种思想深深根植于日本设计风格的形成与发展,在日本包装设计上尤为突出。The essence of design is to show beauty,which belongs to the category of artistic creation.The design value of beauty is based on the practical function,which is composed of material beauty,structural beauty,formal beauty and functional beauty.Japan is influenced by its geographical conditions,historical reasons,and the traditional Chinese Zen culture,and gradually formed a unique oriental traditional aesthetic thought,which was deeply rooted in the formation and development of Japanese design style,especially in Japanese packaging design.

关 键 词：日本包装设计 设计美学 构成要素 

分 类 号：J534.2[艺术—艺术设计]