利用校内资源建设高校广告实践教学平台的研究——基于校内食堂桌面开发的可行性报告  

The Study on Advertising Practice Teaching Platform in Colleges by Exploiting the School Resources——A Feasibility Report Based on the Using of Tables in School Canteens

作　　者：龚琛洁 王海燕[1] GONG Chen-jie;WANG Hai-yan(College of Humanities and Communication,Hainan University,Haikou,Hainan 570228,China)

机构地区：[1]海南大学人文传播学院,海南海口570228

出　　处：《教育教学论坛》2017年第49期73-74,共2页Education And Teaching Forum

基　　金：2015年海南省教育厅高等学校教育教学改革研究项目(Hnjg2015-8);2016年海南省高等学校教育教学改革研究项目"三位一体的广告专业实践教学模式研究"(Hnjg2016-3)

摘　　要：校园广告实践平台历来是广告学专业学生最重要的创新学习平台之一,校内食堂桌面作为一种被长期闲置的广告资源,因其体现出的低成本、多数量、贴近生活等特点,恰可以满足广告学专业学生对当下广告学习实践的需求。Campus advertising practice platform is constantly one of the most significant innovation learning platforms in the studying career of advertising professional students.The school canteen tables are idle for a long time as a kind of advertising resources.But it meets the advertising professional student's needs of the present study practice of advertising for its cost,magnitude and the characteristics of closing to daily life.

关 键 词：食堂桌面 广告资源 可行性 

分 类 号：G642.0[文化科学—高等教育学]