旅游景区的极化与扩散效应及优化措施——以武陵源风景区为例  

The Polarization and Diffusion Effect of Tourism Regions and the Optimization Measures:Taking Wulingyuan Scenic Area as an Example

作　　者：方世敏 兰钰斌 Fang Shimin;Lan Yubin(Business School,Xiangtan University,Xiangtan 411105,China)

机构地区：[1]湘潭大学商学院,湖南湘潭411105

出　　处：《湘南学院学报》2017年第5期31-37,共7页Journal of Xiangnan University

摘　　要：采用基于向量自回归模型的脉冲响应函数,分析武陵源景区旅游发展对张家界其它区县的极化与扩散效应.结果表明:(1)武陵源景区旅游发展带动了慈利县和永定区旅游发展,扩散效应发挥了主要作用,而抑制了桑植县的旅游发展,极化效应发挥了主要作用;(2)现阶段,武陵源景区旅游发展远大于桑植县、慈利县和永定区的旅游发展水平,与其它区县形成的旅游发展差距难以缩小.在全域旅游背景下,采取破除景区门票制度,景区内外统筹规划协调发展,将游客从景区向景区外引导的措施可缩小张家界县域旅游发展差距,促进旅游业健康发展.This paper uses the impulse response function based on Vector Autoregressive model to analyze the polarization and diffusion effects of Wulingyuan Scenic Area tourism development on other counties in Zhangjiajie.The results show that:(1)the tourism development of Wulingyuan Scenic Area has driven the tourism development of Cilicounty and Yongding county,and the diffusion effect has played a major role.However,it has restrained the tourism development of Sangzhi County and the polarization effect has played a major role;(2)At the present stage,the tourism development level of Wulingyuan Scenic Area is farther higher than that of Sangzhi county,Cili county and Yongding district and the gap is hard to narrow.In the background of region-based tourism,breaking the ticket system and realizing the overall-planning and coordinated development in the internal and external scenic areas of Zhangjiajie,and guiding visitors from the scenic spot to outside can narrow the gap of tourism development in counties of Zhangjiajie,so as to promote the healthy development of the tourism industry.

关 键 词：旅游景区 旅游竞争力 极化效应 扩散效应 

分 类 号：F592.3[经济管理—旅游管理]