城镇化进程中社区体育发展环境PEST分析与优化  

PEST Analysis and Optimization of the Development Environment of Community Sports in the Process of Urbanization

作　　者：郭雷祥[1] 冯俊杰[2] GUO Lei-xiang;FENG Jun-jie(Wannan medical colleges Department of PE ,Wuhu 2741002,China;Guangzhou Sports Polytechnic, Guangzhou 510650,China)

机构地区：[1]皖南医学院体育教研室,安徽芜湖241002 [2]广州体育职业技术学院,广东广州510650

出　　处：《牡丹江师范学院学报（自然科学版）》2017年第4期55-58,共4页Journal of Mudanjiang Normal University：Natural Sciences Edition

基　　金：国家社会科学基金项目(15BTY070);安徽省教育厅人文社科重点项目(SK2017A0201);皖南医学院中青年科研基金项目(WKS201610)

摘　　要：社区体育是城镇社区建设的重要组成部分,是落实全民健身计划的基本途径,其发展受外部宏观环境的影响较大.采用PEST分析方法,对影响我国社区体育发展的政治、经济、社会、技术等因素进行分析.整合现有政治、经济、社会、技术因素,构建以政府为主导,社会、社区与市场共同支持的,制度先行、技术辅助、经济保障的社区体育发展环境,将更有利于推动社区体育的可持续健康发展.Community sports is an important part of urban community construction,is the basic way to implement the national fitness program,its development by the external macro environment greater impact.Using PEST analysis method,the impact of China's community sports development of political,economic,social,technical and other factors to analyze.The integration of existing political,economic,social and technical factors,to build a government-led,community,community and market support,the system first,technical support,economic security community sports development environment,will be more conducive to promoting community sports Sustained and healthy development.

关 键 词：社区体育 PEST分析 优化 

分 类 号：G80-05[文化科学—运动人体科学]