移动电子支付现状及发展情况的调查分析——以巢湖学院为例  

INVESTIGATION AND ANALYSIS ON THE STATUS AND DEVELOPMENT OF MOBILE ELECTRONIC PAYMENT IN CHAOHU UNIVERSITY

作　　者：张洁[1] 欧阳孔秋 ZHANG Jie;OUYANG Kong-qiu(ChaoHu College, Chaohu Anhui238000;National Tax Office Of Yushe County, Yushe Shanxi031800)

机构地区：[1]巢湖学院,安徽巢湖238000 [2]榆社县国家税务局,山西榆社031800

出　　处：《巢湖学院学报》2017年第5期49-55,共7页Journal of Chaohu University

基　　金：安徽高校人文社会科学研究重点项目(项目编号:SK2017A0481);巢湖学院校级人文社会科学项目(项目编号:XWY-201503);省级质量工程项目(项目编号:2016xnzx028)

摘　　要：电子商务和智能移动终端的结合为移动商务和移动支付创造了良好的载体。而移动商务及移动支付的最大受用者就是处于当下的青年群体,青年群体的支付方式及支付行为势必会影响到移动支付的未来发展。故此篇市场调研报告是以巢湖学院大学生群体为主要目标,通过调研了解大学生群体的移动支付习惯及移动支付的方式方法,从而了解大学生移动支付的市场状况,并对其移动支付市场提出合理的建议及意见。The combination of E-commerce and the smart mobile terminal created a good support for mobile commerce and mobile payment.The current youth groups will not only benefit the most from mobile commerce and payment,but also will surely have an effect on the future of E-payment.Therefore this market research aims at surveying the students of Chaohu University to obtain a clear picture of their habits and the ways of payment,and then the report would put forward reasonable comments and suggestions on mobile payment market.

关 键 词：移动支付 电子商务 支付习惯 

分 类 号：F49[经济管理—产业经济]