大学生绿色消费意识与行为研究——以宿州学院为例  

Research on the Green Consumption Consciousness and Behavior of College Students——Taking Suzhou University as an example

作　　者：丁和平[1] 邓琪[1] Ding He-ping;Deng Qi(Research Center of Small and Medium Sized Enterprises and Characteristic Industries Development in Northern Anhui,Suzhou College Aanhui　Suzhou　234000)

机构地区：[1]宿州学院皖北地区中小企业与特色产业发展研究中心,安徽宿州234000

出　　处：《山东农业工程学院学报》2017年第12期138-139,共2页The Journal of Shandong Agriculture and Engineering University

基　　金：安徽省人文社科重点项目"新型城镇化背景下安徽省农村网络消费能力释放与提升研究"(项目编号为SK2015A564);宿州学院博士启动金项目"皖北农村网络消费行为研究"(项目编号为2015jb03);"安徽省质量工程项目市场营销特色专业"(2014tszy032);"宿州学院质量工程项目市场营销特色教研室"(szxytjys201303)

摘　　要：通过调查宿州学院大学生的绿色消费意识和绿色消费行为,利用SPSS软件进行因子分析,将问卷分为六个维度:生态知识、环境感知、环境情感、消费者行为效果感知、绿色购买行为、绿色生活行为,并对问卷进行信度分析和回归分析,发现环境情感和消费者行为效果感知对绿色购买行为有显著的影响,针对研究结论提出促进大学生绿色消费行为的对策:加强环境责任感、营造氛围、政府企业做好相关工作。Through the investigation of awareness of green consumption and green consumption behavior of Suzhou College students,using SPSS software to carry on factor analysis,the questionnaire is divided into six dimensions:ecological knowledge,environment perception,environment emotion,consumers perception of behavioral effect,green purchase behavior,green living behavior,then reliability analysis and regression analysis were carried out on the questionnaire,found that environmental emotion and consumer behavior perception has a significant impact on green purchasing behavior,according to research conclusions put forward promoting measures of the green consumption behavior in the college students:to strengthen education,to create atmosphere,government and enterprises should do related work well.

关 键 词：绿色消费意识 绿色消费行为 大学生 

分 类 号：F126.1[经济管理—世界经济]