海南休闲农业示范点网络关注度特征及对策研究——以呀诺达和槟榔谷为例  

Study on Network Attention Characteristics and Strategies of Hainan Leisure Agriculture Demonstration Sites:A Case of Yanoda and Betelnut Valley

作　　者：方世敏[1] 陈文妍[1] 宁志丹[1] Fang Shimin;Chen Wenyan;Ning Zhidan(Institute of Tourism Management, Xiangtan University, Xiangtan 411105, China)

机构地区：[1]湘潭大学旅游管理学院,湖南湘潭411105

出　　处：《湘南学院学报》2017年第6期15-20,共6页Journal of Xiangnan University

摘　　要：互联网和移动终端已成为大多数旅游者了解旅游信息的主要渠道,借助百度指数分析功能,分析海南休闲农业示范点网络关注度变化特征,完善对相关企业的管理,具有重要的指导意义。以呀诺达和槟榔谷为例,从周度、月度和黄金周视角分析其网络关注度分布特征。研究发现:网络关注度平时较高,周末有所下降;在月度上主要呈"双峰"型和"三峰"型特征分布;黄金周期间,关注度波动发展,在数量上虽有所增加,但其前兆效应逐渐减弱,与实际旅游流渐趋吻合。Internet and mobile terminals have become the main channels for most tourists to get travel information.By analysis function of baidu index,the characteristics of network attention changes of Hainan leisure agriculture demonstration sites are analyzed,and it has an important guiding significance to improve the management of related enterprises.Taking yanoda and betelnut valley as examples,this paper analyzes from the perspective of weeks,months and“golden week”and it is found that:workdays’network attention is higher than that of weekends;it is mainly distributed in bimodal pattern and triple peak pattern monthly.During the golden week,network attention fluctuate which means that though it has increased in quantity,its precursor effect is gradually weakened,conforming to the actual tourist flow.

关 键 词：百度指数 海南休闲农业示范点 网络关注度 分布特征 

分 类 号：F323.4[经济管理—产业经济]