用互联网+手段提升科技期刊盈利能力  

Improving earning capacity of technological journals publishers by Internet + ways

作　　者：郑毅[1] ZHENG Yi(Yangtze River Editorial Board, Changjiang Water Resources Commission, Wuhan 430010, China)

机构地区：[1]长江水利委员会<人民长江>编辑部,湖北武汉430010

出　　处：《武汉轻工大学学报》2017年第4期83-86,共4页Journal of Wuhan Polytechnic University

摘　　要：近几年来,随着互联网技术的快速发展,互联网新兴技术与传统行业相互融合的互联网+产业蓬勃发展,科技期刊界也必须乘势而为,利用互联网+手段提升现有经营手段的服务水平和盈利能力。从提升现有营收模式效率和开辟新的经营途径两大方面阐述了互联网+新理念在传统科技期刊界的应用可能与途径。最后,就一些问题展开了探讨,如资金来源、与现有期刊业务关系等。相关观点可供开展新媒体融合和期刊转型的科技期刊出版单位参考。In recent years,along with the quick development of Internet,the Internet plus sector that is a integration of new internets and traditional industries sectors develops vigorously.So the technological journals publishers should follow this trend to improve the service level and earning capacity by the Internet plus ways.The applying ways and possibility of the Internet+in traditional journals are illustrated in terms of improving the existing running efficiency and establishing new earning ways,and some related problems are discussed such as investment sources,the relations with existing publishing affairs etc.The opinions could provide references for technological journals publishers that are going through new media integration and journal transition.

关 键 词：科技期刊 转型发展 互联网+ 供给侧结构性改革 媒体融合 

分 类 号：G235[文化科学]