地质类普适性产品内涵及分类表达初探  

Discussion on the Connotation and Classification Expression of Geology Universality Product

作　　者：臧小鹏 周进生[2] ZANG Xiaopeng;ZHOU Jinsheng(National Geological Library of China, Beijing 100083;China University of Geosciences, Beijing 100083)

机构地区：[1]中国地质图书馆,北京100083 [2]中国地质大学(北京),北京100083

出　　处：《中国国土资源经济》2018年第2期35-39,共5页Natural Resource Economics of China

基　　金：中国地质调查项目"物化探软件测试技术研发与综合探测方法集成"(12120113101200)

摘　　要：现有地质资料服务产品的单一成果表达方式,不能充分满足社会不同群体的需求。作为地质资料的供给主体,对群体的需求与产品体系缺少一个明确的标准,进而影响了产品的服务效果和质量。通过借鉴美国地质调查局现阶段地质信息服务产品中所制定的标准与法规,利用传播学理论、公共产品等理论,探索我国地质类普适性产品内涵,按不同需求对公众群体、专业群体、政府群体设计不同的产品类别,并对产品内容和表达形式进行初步设计。The single presentation of results regarding existing geological data servicing products cannot fully meet the different needs of different groups of people.The suppliers of geological data has no any explicit standard for both the needs of the group and product systems,and then the quality and service of the products has not been fully utilized.Through having gained experience from the standards and regulations formulated by United States Geological Survey on geological information service products at this stage,as well as using the theories of communication and public goods,this paper explores the connotation of geology universality product,designs different product categories for publics,professional group,and the government group according to the different needs.In addition,the primary design for product content and expression form is also made.

关 键 词：地质类普适性产品 内容设计 内容与需求 

分 类 号：F407.1[经济管理—产业经济] F062.1