基于服务质量的民航企业竞争决策分析  

Analysis of Competitive Decision of Civil Aviation Enterprises Based on Service Quality

作　　者：张骥骧 余晓磊[2] ZHANG Ji-xiang;YU Xiao-lei(Institute of Quantitative and Technical Economics,Chinese Academy of Social Sciences,Beijing 100732,China;College of Economics and Management,NUAA,Nanjing 211106,China)

机构地区：[1]中国社会科学院数量经济与技术经济研究所,北京100732 [2]南京航空航天大学经济与管理学院,南京211106

出　　处：《价值工程》2018年第8期102-105,共4页Value Engineering

基　　金：中国博士后科学基金(2013M530089);南航大基本科研业务费科研项目(NR2015025)

摘　　要：近年来廉价航空发展迅速,逐渐成为一种重要的旅游交通方式。廉价航空公司的迅速发展,使得传统航空公司的地位受到了挑战,民航市场的竞争也日趋激烈。一般情况下,传统航空公司在服务质量上具有优势,而廉价航空公司在票价上具有优势。两种航空公司各有不同的服务质量类别,在日趋激烈的市场情况下,两种航空公司在面对竞争时也在不断调整自己的服务策略,尽可能最大化自身的收益。本文以有限理性情况下的民航企业群体为研究对象,对民航企业群体中的传统型航空公司和廉价航空公司的服务质量策略选择进行分析,运用演化博弈方法研究民航企业服务质量策略选择的动态演化过程,分析影响民航企业策略选择的因素,探讨演化结果,为民航企业制定服务质量策略提供理论建议。In recent years,low-cost aviation has developed rapidly and has gradually become an important tourist mode of transportation.The rapid development of low-cost airlines has challenged the status of traditional airlines and the competition in the civil aviation market has become increasingly fierce.In general,traditional airlines have an advantage in service quality,while low-cost airlines have an advantage over fares.Both airlines have different quality of service categories.In an increasingly fierce market,the two airlines are constantly adjusting their service strategies in the face of competition to maximize their own profits.This paper takes the civil aviation enterprise group under the limited rationality as the research object,analyzes the choice of the service quality strategy of the traditional airline and the low-cost airline in the civil aviation enterprise group,and uses the evolutionary game theory to study the dynamic evolution process of the service quality strategy choice of the civil aviation enterprise,analyze the factors influencing the choice of tactics of civil aviation enterprises,discuss the result of evolution,and provides theoretical suggestions for the civil service enterprises to formulate the strategy of service quality.

关 键 词：航空公司 服务质量 有限理性 演化博弈 策略选择 

分 类 号：F224.32[经济管理—国民经济] F560