游客满意度视角下主题公园旅游产品开发研究--基于合肥万达乐园的分析  

Research on the development of theme park tourism products from the perspective of tourist satisfaction——Analysis based on Hefei Wanda paradise

作　　者：潘小雪 王新驰 Pan Xiao-xue;Wang Xin-chi(School of Tourism and Culinary Science,Yangzhou University,Yangzhou,225000,China)

机构地区：[1]扬州大学旅游与烹饪学院,江苏扬州225000

出　　处：《江苏商论》2018年第3期42-47,共6页Jiangsu Commercial Forum

摘　　要：主题公园作为一种新兴的旅游业态,对旅游资源依赖较少,其开发过程备受关注。本文从游客满意度视角探讨主题公园中旅游产品的开发状况,构建游客满意度评价指标体系后,通过对合肥万达文化旅游城中主题公园的调研所收集的数据,运用IPA法分析游客对已开发的旅游产品的满意度,再通过IPA象限进行归类总结。最后,针对游客满意度的分析结果,提出改进和提升策略。As a new tourism format,the theme park has less dependence on tourism resources,and its development process has attracted much attention.To explore the development of tourism products in the theme park from the perspective of tourist satisfaction,construct the evaluation index system of tourist satisfaction,data collected by survey of Hefei Wanda cultural tourism city theme park,visitors to the analysis of the development of tourism products have been satisfied with using the method of IPA,and then through the IPA quadrant were summarized,finally,according to the analysis results the tourist satisfaction,put forward the improvement and promotion strategy.

关 键 词：游客满意度 主题公园 旅游产品开发 合肥万达乐园中国文献号:F59文献标识号:A 

分 类 号：F59[经济管理—旅游管理]