公关教学中公关主体意识培养的策略分析  

The Strategy Analysis on the Cultivation of Consciousness of Public Relations Subject in Public Relations Teaching

作　　者：戴定华 项毅 

机构地区：[1]安徽财经大学文学院,安徽蚌埠233000

出　　处：《景德镇学院学报》2018年第1期92-96,共5页Journal of JingDeZhen University

基　　金：安徽财经大学2016年校级本科质量工程一般项目"多元立体教学法在公共关系课程的有效运用研究"(acjyyb2016005)

摘　　要：《公共关系学》是一门多学科融合的应用型课程。在当前高校教学中,因为课程性质使然,存在一个教与学的"公关主体意识"缺乏问题。本文试图分析了该问题出现的原因,重点在于阐述解决"公关主体意识"问题的可行性方法。在解决方法上,从教师和学生两方面展开,重点在于对学生主体意识的培养,提出设置公关情境和加强公关实践这两个主要实现途径。在公关创意教学环节,可以采用头脑风暴法进行课堂教学互动,激发学生对于故事的架构,从而增强公关主体意识。"Public Relations" is an applied course of Multidisciplinary Integration.Because of the nature of curriculum,there is a lack of "consciousness of public relations subject" in teaching and learning in colleges and universities.This paper attempts to analyze the causes of the problem and focus on the feasibility of solving the problem of "consciousness of public relations subject".In the aspect of solving the problem,from the two aspects of teachers and students,the emphasis is on the cultivation of students' subjective consciousness,and the two main ways to realize it are to set up the public relations situation and to strengthen the public relations practice.In the creative teaching of public relations,the brainstorming method can be used to conduct classroom teaching interaction,to stimulate students to the structure of the story,so as to enhance the awareness of the public relations subject.

关 键 词：公关主体意识 公关情境 公关调查 头脑风暴法 

分 类 号：G642.4[文化科学—高等教育学]