“爆买”日本:中国消费升级困局之谜  

Explosion of Buying in Japan: the Mysteries of China's Consumption Upgrade Dilemma

作　　者：宋琼[1] 宋时磊[1] SONG Qiong;SONG Shilei;SONG Qiong(Institute of Quality Development Strategy,Wuhan University,Wuhan,Hubei 430072,China)

机构地区：[1]武汉大学质量发展战略研究院宏观质量管理湖北省协同创新中心,湖北武汉430072

出　　处：《宜宾学院学报》2017年第11期1-9,共9页Journal of Yibin University

基　　金：2015年度教育部哲学社会科学研究重大课题攻关项目“宏观经济整体和微观产品服务的质量‘双提高’机制研究”(15JZD023);国家科技支撑计划课题(2015BAH27F01);科技部公益性科研专项“我国标准规制及支撑体系研究”(201310202)

摘　　要：国人在日本"爆买"是近年来备受瞩目的现象,一度引发中日各方的舆论争讼。中国中产阶层消费群体日益崛起,其不断升级的消费需求却受制于国内市场供给能力的制约,在消费者主权无法伸张的情况下,以爆买为表象的消费外溢问题随之发生。日本消费市场因其价格、创新、质量和购物环境等方面所具备的优势,为中国消费者提供了潜在消费空间,日本政府"观光立国"战略牵引下的政策变迁则为消费者提供了现实动力机制。从更深层次分析,日本的消费文化、工匠精神、市场监管网络体系和社会制度则为爆买提供了支撑土壤。政府正确的路径选择应是加快供给侧改革,引导消费回流,破除中国消费升级困局。The explosion of buying of Chinese in Japan has attracted lots of attention.Chinese middle class consumers are rising quickly.However,the escalating consumer’s demand is subject to the constraints of the domestic market supply capacity.In this circumstance,the consumption spillover problems emerge which is characteristic of explosion of buying.Taking the advantages of price,innovation,quality and shopping environment,etc.,the Japan market supplies potential consumer space.Leaded by the Japan government’s VJC policy,a new power mechanism was supplied to the Chinese consumers.From deeper perspectives,Japan’s consumer culture,artisan spirit,market supervision network and social system lay solid foundation for explosion of buying.In order to guide consumer reflux and get rid of consumption upgrade predicament,the government should accelerate the reformation of the supply-side.

关 键 词：爆买 消费升级 工匠精神 消费者主权 观光立国 

分 类 号：F063.2[经济管理—政治经济学]