以品牌建设助推供需结构转型升级  

On the Upgrading of Supply and Demand Structure Transformation in the Light of Brand Construction

作　　者：罗江[1] LUO Jiang(Department of International Trade, Anhui Economic Management Institute, Hefei 230059, China)

机构地区：[1]安徽经济管理干部学院国际贸易系,合肥230059

出　　处：《合肥学院学报（综合版）》2018年第1期42-45,共4页Journal of Hefei University：Comprehensive ED

基　　金：安徽省社会科学创新发展重大研究项目"长三角一体化发展的路径与安徽的应对之策"(2017ZD002)

摘　　要：品牌是与品牌有关的所有利益相关者的利益之和。品牌影响着供需结构和方向,综合体现了一个企业直至一个国家的核心竞争力。重视品牌建设,发挥品牌引领作用,是加快经济发展方式转变、推动供给侧结构性改革、促使供需结构的转型升级的重要抓手,是促进经济改革、扩大有效供给、增加有效需求的重要战略步骤,也是实施品牌战略、消费转型升级的必由之路。对于我国从制造业大国向制造业强国的转型升级将起到关键的作用。Brand is the overall interest for all those related to it,which influenes the supply and demand structure and direction so as to reflect the core competitiveness of an enterprise or even a nation.So emphasis on brand construction to make it have a full play is important for accelerating economic deveolpment transformation and promoting the supply-side structural reform as well as the upgrading of supply and demand structure transformation,vital for economic reform as well as effective supply and demand expansion,necessary for consumption transformation upgrading as well as the brand strategy,which will help China develop into a great manufacturing country.

关 键 词：供给侧改革 品牌建设 转型升级 

分 类 号：C939[经济管理—管理学] F08