新媒体与传统媒体融合的影响与意义  

The influence and Significance of Integration of New Media and Traditional Media

作　　者：杨萍[1] YANG Ping(School of Literature,Shanxi Datong University,Datong Shanxi,037009)

机构地区：[1]山西大同大学文学院,山西大同037009

出　　处：《山西大同大学学报（社会科学版）》2018年第1期110-112,共3页Journal of Shanxi Datong University(Social Science Edition)

摘　　要：新媒体与传统媒体虽然具有不同的特点,但随着我国数字技术以及网络传播相关技术的发展,新旧媒体应从优化媒介生态环境、提高受众满意度和提升传媒的核心竞争力这三个角度相融合,以促进媒体的可持续发展。Although new media and traditional media have different characteristics,with the development of digital technology and network communication technology in China,in order to promote the sustainable development of media,new and old media should optimize the ecological environment of media,improve audience satisfaction and enhance the core competitiveness of media.

关 键 词：媒体融合 媒介生态环境 受众满意度 传媒竞争力 

分 类 号：G206[文化科学—传播学]