论商标俗称私益保护及其实现进路  

Study of the Protection and Implementation Approach of the Private Benefits of Trademark Nickname

作　　者：王晓芬[1] WANG Xiaofen(Intellectual Property School,East China University of Political Science and Law,Shanghai 200042,China)

机构地区：[1]华东政法大学知识产权学院,上海200042

出　　处：《成都理工大学学报（社会科学版）》2018年第2期20-26,共7页Journal of Chengdu University of Technology:Social Sciences

摘　　要：商标俗称经由社会公众使用与特定经营者的产品或服务形成了稳定的指向关系,具有商标之实质,对其进行保护乃商标法之应有之义。在商标俗称保护问题上,商标权取得意义之商标使用若不能涵盖因公众使用产生经营者商标权享有之情形,公众享有商标俗称权益则不能实现法律对利益冲突的有效规范。立足商标俗称的本质,着眼于法律协调利益冲突、实现正义秩序之基本功能,依据相关法律的内在价值追求,商标俗称所指向的经营者享有商标俗称私益具有正当性,因此明确规定经营者享有商标俗称民事权益是为更合适的立法进路。The trademark nickname used by the public has the essence of trademark once it is stably used to point to the product or service from specific operator and the trademark law should provide protection for it.On the protection of the trademark nickname,the concept of“trademark use”cannot include the situation of the public use which produces trademark right granted to an operator,and that the public enjoy the benefit of a trademark nickname cannot realize effective regulation of conflict of interests.Based on the essence of trademark nickname and the basic function of law to coordinate interest conflict and achieve justice order,as well as the intrinsic value pursuit of Trademark Law,it has legitimacy to endow the operator pointed out by the trademark nickname to have a civil right of it.It is preferable to stipulate that the operator shall owner the civil right and interest of the trademark nickname.

关 键 词：商标俗称 公众使用 被动使用 私益保护 

分 类 号：D923.43[政治法律—民商法学]