中国普通高校大学生上网偏好类型研究  

A Study on the Types of Internet Preference of College Students in China

作　　者：林子婕 王军[2] LIN ZiJie;WANG Jun(Institute of Scientific and Technical Information of China,Beijing 100038,China;The Department of Information Management of Peking University,Beijing 100871,China)

机构地区：[1]中国科学技术信息研究所,北京100038 [2]北京大学信息管理系,北京100871

出　　处：《数字图书馆论坛》2018年第3期36-42,共7页Digital Library Forum

摘　　要：用户的上网行为和偏好,是构建高效互联网应用的关键。本文以中国高校大学生群体,尤其是数量占大学生主体的非重点高校大学生为研究对象,应用文献调研和问卷调查等用户研究方法,对分布在河北省、湖北省、山东省等逾千名高校学生的上网偏好及行为类型进行深入研究。研究表明,大学生上网的目的主要是学习和娱乐,上网关注的话题内容以娱乐类为主。大学生上网关注的话题内容类型可分为娱乐八卦、重口搞笑、文艺生活、学术精英、网络资讯、体育科技、技术大牛和御宅所爱。最后,通过聚类将大学生上网群体分为漫无目的型、学术精英型、技术御宅型、运动内涵型、文娱生活型和事事关心型。Online behavior and preferences based on user centered are the key to building an efficient internet application.This paper focuses on the college students in China,especially non-key university students who account for the majority of college students.By using the user study methods of literature research and questionnaire surveys,this paper analyzes the internet preferences and behavior types of more than 1,000 college students involved in several areas,such as Hebei,Hubei,Shandong and other provinces.The results show that the main aims of college students accessing the internet are to study and entertain.The topic with entertainment content is what they enjoy most.Analyzing the questionnaire data,8 kinds of topic clusters are acquired,which respectively are the entertainment and gossip type,the heavy taste and funny type,the literature and art type,the academic elite type,the network news type,the sports and science type,the technology intelligence type and the otaku loves type.Based on the clustering topic results,six college student groups are clustered,which are the indifferent group,the academic elite group,the technical and otaku group,the sport and immanent group,the cultural entertainment and living group and the concerned about everything group.

关 键 词：大学生 上网偏好 用户研究 

分 类 号：G203[文化科学—传播学]