竞争战略对体育产业上市公司绩效影响的实证研究  

The Effect of Competition Strategy on Performance of Listed Companies in Sports Industry

作　　者：谭宏 tan Hong(Physical Education Department,Southwest University of Science and Technology,Mianyang 621010,Sichuan,China;Economics and Business Administration College,Chongqing University,Chongqing 400044,Sichuan,China)

机构地区：[1]西南科技大学体育学科部,四川绵阳621010 [2]重庆大学经济与工商管理学院,重庆400044

出　　处：《上海体育学院学报》2018年第2期59-65,共7页Journal of Shanghai University of Sport

基　　金：国家社会科学基金资助项目(14CTY006);四川省教育厅重点项目(17SA0204);四川体育产业与公共服务研究中心重点项目(SCTY2018ZD01)

摘　　要：以20个体育产业上市公司2010—2015年季度财务数据为研究对象,首先运用验证性因子分析识别上市公司采用的竞争战略类型,然后利用多元回归从短期和长期视角分析不同竞争战略对体育产业上市公司绩效的影响。结果显示:从短期影响看,低成本战略和差异化战略均能使体育产业上市公司绩效增长,但低成本战略产生的绩效增长高于差异化战略;从长期影响看,差异化战略对体育产业上市公司绩效具有显著性影响,低成本战略对体育产业上市公司绩效的影响不显著。Based on the public data of 20 sport industry listed companies from the first quarter of 2010 to the fourth quarter of 2015,the study makes a confirmatory factor analysis(CFA)to identify the competition strategy trends of the listed companies.And the multiple regression is used to explore the effect on their performance of these sport industry listed companies from short and long term perspectives.The results show that both low cost and differentiation strategies have a positive effect on their short term performance,and the low cost strategy has a better performance than that of the differentiation strategy.The differentiation strategy has a significant impact on the long term performance of the listed companies while the low cost does not.

关 键 词：体育产业 上市公司 竞争战略 企业绩效 因子分析 

分 类 号：G80-05[文化科学—运动人体科学]