当地居民对节事活动的感知分析——以杭州西博会为例  

An Analysis of Local Residents' Perceptions on Festival Activities:A Case Study of Hangzhou West Lake Expo

作　　者：陆淑云 方微[1] LU Shu-yun;FANG Wei(School of Modern Service,Zhejiang Shuren University,Hangzhou 310015,China)

机构地区：[1]浙江树人大学现代服务业学院,杭州310015

出　　处：《价值工程》2018年第10期246-247,共2页Value Engineering

摘　　要：节事活动不仅为本地居民提供了度过闲暇时光的选择,而且极大的促进了城市自身的形象和吸引力的提升。本文以杭州最典型的节事活动——西湖博览会为例,通过问卷调查的形式,了解居民对杭州西湖博览会在城市凝聚力、城市经济效益、城市社会激励和城市社会成本四方面影响上的感知程度,通过归纳整理居民对杭州西湖博览会的感知结果,提出了相应的促进杭州市节事活动发展的对策。Festival activities not only provide the choice of leisure time for local residents,but also greatly promote the city's own image and attractiveness.Taking the West Lake Expo which is Hangzhou's most typical festival activity as an example,this paper understands the residents'perception of the impact of Hangzhou West Lake Expo in the four aspects of urban cohesion,urban economic benefits,urban social incentives and urban social costs through the form of questionnaires,sums up the residents'perception results,and puts forward corresponding countermeasures to promote the development of festival activities in Hangzhou.

关 键 词：节事活动 杭州 西博会 感知 

分 类 号：F590[经济管理—旅游管理]