中国民众对国际大型体育赛事的认识与态度研究  

Study on Chinese People's Understanding and Attitude Towards Large International Sports Events

作　　者：韩凤月[1] 高翔 张继晶[1] 詹月嫦[3] HAN Feng-yue1;GA0 Xiang;ZHANG Ji-jing;ZHAN Yue-chang(Guangzhou Sport University,Guangzhou 510000,China;Zhongshan Dongsheng Senior High School,Zhongshan 528414,Chin;Guangdong Construction Polytechnic,Guangzhou 510000,China)

机构地区：[1]广州体育学院,广东广州510000 [2]中山市东升高级中学,广东中山528414 [3]广东建设职业技术学院,广东广州510000

出　　处：《广州体育学院学报》2018年第2期12-15,共4页Journal of Guangzhou Sport University

基　　金：广东省社会科学基金一般项目;"国际大型体育赛事与国家形象研究"(GD15CTY03)

摘　　要：为了更好地利用国际大型体育赛事提升国家形象,研究采用问卷调查、访谈等研究方法,调查、探究了目前民众对国际大型体育赛事的态度及认识,研究结论:大部分民众对举办国际大型体育赛事持支持的态度,认为此类活动举办频率适宜,对国家形象产生了积极的影响;民众过于关注赛事的正面作用,忽视了可能发生的负面影响;民众认为软实力是影响国家形象的重要因素,国际大型体育赛事与城市发展特色相结合方面仍需改善。in order to enhance the national image better through international sports events,this research adopts the methods of questionnaire survey and interview survey,and explores the current population of major international sporting events of the attitude and understanding,the conclusion is that the majority of people support the attitude of holding the international major sports events,that such activities held proper frequency that has had a positive impact on the national image;people pay too much attention to positive events,ignoring the possible negative influence.People believe that soft power is an important factor affecting the image of the country,international competition and city sports development characteristics of the combination still need to be improved.

关 键 词：国际大型体育赛事 国家形象 态度 认识 

分 类 号：G80[文化科学—运动人体科学]