现代化城市体育消费升级背景下体育产业转型研究  

Transformation of Sports Industry under the Background of Modern City Sports Consumption Upgrade

作　　者：赵振[1] 柴仲学[1] ZHAO Zhen;CHAI Zhong-xue(Department of P.E.Changzhi University,Changzhi 046011,China)

机构地区：[1]长治学院体育系

出　　处：《广州体育学院学报》2018年第2期24-27,共4页Journal of Guangzhou Sport University

基　　金：山西省教育厅教学改革项目(编号:J2013103)

摘　　要：以体育消费升级现状为基础,分析目前体育产业发展现状,研究体育产业转型的内容和路径,使之深度适应现代化城市的理念和现状。随着时代的发展现在化城市的定义也在不断变化,体育行业消费也是在不断更新,因此体育转型也就缺少一个明确的方向和具体转型的内容。主要是采用数据收集和论证的方法从“十九大指出的中国特色社会主义进入新时代”这一角度对现代化城市的特征进行归纳总结,结合当代体育消费的结构特征,对体育产业转型必要性、体育转型的方向与具体内容进行论证。通过研究,认为体育产业转型是改善地区和国家经济结构的重要内容,不仅有利于经济朝着健康可持续的方向发展,更能促进社会主义和谐社会建设。Based on the current situation of sports consumption upgrading,this paper analyzes the current situation of sports industry development,studies the content and path of sports industry transformation,so as to adapt deeply to the concept and current situation of modern city.With the development of the times definition of the city now is constantly changing,the sports industry consumption is also updated,so the sports transformation also lacks of a clear direction and the specific transformation of the content.This paper mainly uses the methods of data collection and argumentation to summarize the characteristics of modern cities from the perspective of the reports of the 19th National Congress of the CPC"socialism with Chinese characteristics into a new era",combined with the structural characteristics of contemporary sports consumption,the necessity of the transformation of sports industry,the direction of sports transformation and the specific content are demonstrated.Through the study,we believe that the transformation of the sports industry is an important part of improving the economic structure of the region and the country,not only conducive to the healthy and sustainable development of economy,but also to promote the building of a harmonious socialist society.

关 键 词：现代化城市 体育消费 体育产业 转型 

分 类 号：G80[文化科学—运动人体科学]