新时期传媒对体育文化产业的影响分析  

Media Impact Analysis on the Sports Cultural Industry in the New Era

作　　者：赵晓琳[1] 竺大力 ZHAO Xiao-lin;ZHU Da-li(Department of Physical Education,Communication University of China,Beijing 100024,China;Department of Physical Education,Renmin University of China,Beijing 100872,China)

机构地区：[1]中国传媒大学体育部,北京100024 [2]中国人民大学体育部,北京100872

出　　处：《广州体育学院学报》2018年第2期28-31,47,共5页Journal of Guangzhou Sport University

摘　　要：随着《国务院关于加快发展体育产业促进体育消费的若干意见》以及《体育产业发展"十三五"规划》的出台,体育产业的地位空前提高,收到了政府和社会的高度重视。体育产业既衍生于大健康产业,又是文化产业的重要分支,具有高度融通性与粘合性,"互联网+"、可穿戴媒体设备、大数据、特色小镇等关联要素的发展为体育文化产业发展注入了新的动力与契机。在众多关联要素中,传播媒体与体育文化产业的关联度日益提升,借助传统媒体与新兴媒体的强大影响力,体育文化产业与消费的发展空间日益拓展,形成了众多新时期的发展特色。As the introduction of the State Councils several opinions about accelerating the development of sports industry and promoting sports consumption as well as the"the 13th Five-Year Plan"for the sports industry development,the status of the sport industry unprecedentedly increases and the sports industry has received great attention from the government and society.Sports industry is derived in health industry and is an important branch of the cultural industry with high connectivity and adhesiveness.Development of the associated elements such as“internet+,wearable media equipment,large data,and characteristics of small town injects new impetus for the sports cultural industry development and opportunity.In many related factors,the interconnection between media and sports cultural industry is increasing.With the aid of the powerful influence of the traditional media and new media,the development of sports cultural industry and consumer space is expanding and forming many developmental features of the new era.

关 键 词：新时期 传媒 传播 体育文化产业 

分 类 号：G80[文化科学—运动人体科学]