百果园零售拉动型的水果产业化创新经营模式  

The Innovation Business Model of Retail Driven Fruit Industrialization in Pogoda

作　　者：李慧[1] LI Hui(School of Economics and Management,South China Agricultural University,Guangzhou 510642,China)

机构地区：[1]华南农业大学经济管理学院,广东广州510642

出　　处：《黑龙江农业科学》2018年第2期117-120,共4页Heilongjiang Agricultural Sciences

摘　　要：百果园在水果行业成功首创"连锁专卖"业态,并已经成为世界最大的水果连锁零售企业,通过对百果园集团进行实地调研,分析其经营创新模式,并总结经验启示,促进其进一步推广。结果表明:百果园快速发展的基础是产业化经营,通过自建基地的示范带动,实现生产、物流加工、销售整条供应链的产业化经营。零售拉动型的产业化经营模式对我国的生鲜产业有重要的借鉴意义。Pogoda successfully initiates the chain of monopoly industry in the fruit industry,and has become the largest fruit retail chain enterprises in the world.In this paper,we mainly investigated and survtied in Pogoda company to promote the further application of its innovative development model.The results showed that the foundation for the rapid development of Pogoda was industrial management.Through the demonstration and promotion of self built bases,the industrialization of the entire supply chain was realized,including production,logistics,processing and sale.The model of retail driven industrialization is of great significance for the fresh industry of our country.

关 键 词：水果 产业化 零售 拉动型 百果园 

分 类 号：F721[经济管理—产业经济]