网络公众平台图书馆阅读推广效果研究  

Research on the Effect of Library Reading Promotion Based on Online Public Platform

作　　者：杜宪 DU Xian(Guangdong Nanhua Vocational College of Industry and Commerce,Guangzhou,Guangdong 510000,China)

机构地区：[1]广东南华工商学院,广州510000

出　　处：《北京印刷学院学报》2018年第2期20-22,共3页Journal of Beijing Institute of Graphic Communication

基　　金：2017年中国智慧工程研究会"高校图书馆管理创新研究"阶段性成果(编号:ZKY20170526)

摘　　要：互联网时代的到来促使网络公众平台出现,为图书馆阅读推广带来了新的生机和活力。在对高等院校图书馆网络公众平台阅读推广的情况进行分析后,有必要对网络公众平台在高校图书馆阅读推广活动的效果进行评价,指出存在的不足,并结合时代以及读者的个性化要求,提出相对应的完善措施,希望对网络公众平台阅读推广和使用有所帮助。The advent of Internet era impels the emergence of online public platform,whose appearance has brought new vitality for library reading promotion.After analyzing the situation of reading popularization of online public platform in university library,this paper evaluates the effect of online public platform in reading promotion activities of university library,points out the shortcomings and puts forward corresponding improvement measures combined with the personalized requirements of times and readers,hoping to help online public platform in reading promotion.

关 键 词：网络公众平台 图书馆 阅读推广效果 

分 类 号：G25[文化科学—图书馆学]