“互联网+”背景下我国户外休闲体育产业的商业运作模式研究  

Commercialization Model of Chinese Outdoor Recreational Sports Industry in the Internet + Background

作　　者：吴静涛 莫再美[1] WU Jing-tao;MO Zai-mei(Sports and Health Sciences School of Guangxi university for Nationalities,Nanning 530006,China;Physical Education School of Leshan Normal University,Leshan 614000,China)

机构地区：[1]广西民族大学体育与健康科学学院,广西南宁530006 [2]乐山师范学院体育学院,四川乐上614000

出　　处：《冰雪运动》2017年第6期66-70,79,共6页China Winter Sports

基　　金：湖北省休闲体育发展中心开放基金项目(2016Z003)

摘　　要：运用文献资料法等,从产业发展经济学视角对我国休闲体育产业的商业模式进行阐述。主要结论:互联网+户外休闲体育是时代经济腾飞下的产业升级,潜藏巨大的产业价值;互联网+休闲体育产业发展具有强大的"开源社区"平台、雄厚数据分析团队、具备精准捕捉市场客户的能力。基于市场经济推动和互联网技术渗透,从户外休闲体育产业发展的趋向、产业运作模式、对策与建议等方面对我国户外休闲体育产业的商业运作模式进行论述,以期实现对商业运作模式理论积淀和实践指导。With the method of literature and from the viewpoint of industrial development economics,the paper discusses the commercialization model of Chinese recreational sports industry.The main conclusion is that as an industrial upgrading in the times’economic takeoff,the internet+outdoor recreational sports has a great industrial value,which development has been provided with powerful platform of open source community,strong team of data analysis,precise ability of identifying the market customers.It discusses the commercialization model of Chinese outdoor recreational sports industry from the following aspects:market economy promotion and Internet technology penetration,development trend of outdoor recreational sports industry,industrial operation model,countermeasures and suggestions.The purpose is to realize the theoretical accumulation and practical guidance about its commercialization model.

关 键 词：互联网+ 客户价值 户外休闲运动 户外休闲产业 

分 类 号：G80[文化科学—运动人体科学]