基于新型农业经营主体的贵州农产品电子商务发展研究  

Research on e-commerce development of agricultural products in Guizhou based on new agricultural management entities

作　　者：陈劲松[1] 刘芳梅[1] CHEN Jin-song;LIU Fang-mei(Business School of Guizhou University of Finance&Economics,Guizhou Guiyang 550025,China)

机构地区：[1]贵州财经大学工商学院,贵州贵阳550025

出　　处：《贵阳学院学报（自然科学版）》2017年第4期50-52,共3页Journal of Guiyang University：Natural Sciences

基　　金：国家自然科学基金课题:"营销渠道边界人员对机会主义行为容忍及反应策略研究"(项目编号:71562003);贵州省软科学项目:"贵州农产品电子商务渠道构建研究:主体行为;渠道模式和平台建设";商务部与贵州财经大学联合研究项目:"跨境电商中绿色农产品原产地形象;品牌塑造与传播策略研究--以贵州为例";贵州省高等学校教学内容和课程体系改革项目:"大学生‘互联网+’创新创业能力培养研究--以市场营销为例"

摘　　要：新型农业经营主体作为农产品的生产提供者,是在农村电商发展中是农产品上行的主体,农业经营主体的电子商务发展程度对于减低农产品的流通成本、实现农民脱贫增收具有十分重要的意义。本文基于对贵州新型农业经营主体发展电子商务的现状、存在的问题和原因进行分析,进而为贵州农产品电商发展提出具有针对性的政策建议。The new agricultural management entities is the producers and suppliers of agricultural products,and it is the main part of sale of agricultural products in e-commence of agricultural products.The level of e-commerce development of agricultural management entities is significant for reducing the circulation cost of agricultural products and increase farmers'income.This study is based on the analysis of the current situation,existing problems and causes of the development of e-commerce in the new agricultural management entities in Guizhou.The paper puts forward some policy suggestions on the development of agricultural products e-commerce in Guizhou.

关 键 词：农业经营主体 电子商务 农产品 

分 类 号：F323.7[经济管理—产业经济] F724.6