论读书会APP对阅读推广活动的助力作用——以樊登读书会为例  

Research on the Auxiliary Function of the Reading Club APP to Reading Promotion——Taking the “Spiritual Wealth Club” as an example

作　　者：郭韫丽[1] 肖花[1] 

机构地区：[1]江西农业大学图书馆,江西南昌330045

出　　处：《图书馆研究与工作》2018年第4期70-73,82,共5页Library Science Research & Work

基　　金：江西省高校人文社会科学青年项目"互联网+背景下公共图书馆线上线下融合的信息服务研究"(项目编号:TQ162001)的研究成果

摘　　要：读书会APP直面移动互联时代阅读环境的新挑战,成为助力阅读推广深入开展的新引擎。文章分析读者对读书会APP的使用需求,选取樊登读书会进行调研,探究读书会APP在精准导读内容、丰富导读形式、提升阅读深度、聚力阅读社群等方面的阅读推广作用,为图书馆移动阅读推广提供启发。In the face of new challenges of reading environment in mobile Internet era,the reading club APP has become a new engine to promote the development of reading promotion.The paper analyzes the readers’demand for the reading club APP,and through the investigation of Spiritual Wealth Club,this paper explores the positive effects of reading club APP for reading promotion from the aspects of accurating reading guidance content,enriching reading guidance forms,enhancing reading depth,concentrating reading communities,so as to provide inspiration for library mobile reading promotion.

关 键 词：阅读推广 读书会 移动APP 

分 类 号：G252.17[文化科学—图书馆学]