珠三角绿道体育休闲业层次化发展应然与战略  

The Research on the Development of the Greenway Sports Leisure Industry in the Pearl River Delta

作　　者：王伟强 谢冬兴 WANG Weiqiang;XIE Dongxing(Department of P.E,Guangzhou College of Commerce,Guangdong GuangZhou,511363,China;Department of P.E,Guangdong University of Technology,Guangdong Guangzhou,510006,China)

机构地区：[1]广州商学院体育部,广东广州511363 [2]广东工业大学体育部,广东广州510006

出　　处：《四川体育科学》2018年第2期75-79,共5页Sichuan Sports Science

基　　金：2017年国家社科基金项目(编号17BTY047)

摘　　要：运用文献法与调查法,阐述了体育产业、体育休闲产业与绿道体育休闲业等相关层次概念。基于珠三角绿道体育休闲业发展存在非均衡现状,对珠三角绿道体育休闲业层次化发展进行应然分析。珠三角绿道体育休闲业发展的潜力巨大,政府精准扶贫政策的支持,珠三角绿道体育品牌赛事的影响与休闲产业聚集优势等,证实了珠三角绿道体育休闲业发展的可行性;珠三角区域经济发展不平衡,绿道体育资源多元化与地方政府引导政策差异等现实,证实了珠三角绿道体育休闲业必须进行层次化发展。最后,提出珠三角绿道体育休闲业层次化发展的战略:产业辐射战略、产品差异化战略、品牌化发展战略与多样化开发战略。Using the literature method and the survey method,this paper expounds the concepts of sports industry,sports leisure industry and greenway sports leisure industry.Based on the non-equilibrium current situation of the development of greenway sports leisure industry in the pearl river delta,the article analyses the development of the development of the greenway sports leisure industry in the pearl river delta.Green pearl river delta has huge potential in the development of the sports leisure industry,precision government poverty alleviation policy support,the pearl river delta the greenway sports brand competition and the influence of leisure industry gathered advantage,etc.,confirmed the feasibility of the pearl river delta the greenway sports leisure industry development;The economic development in the pearl river delta region is unbalanced,the diversity of greenway sports resources and local governments'guidance policy differences are realized,and the development of the greenway sports leisure industry in the pearl river delta must be developed.Finally,this paper puts forward the strategy for the development of greenway sports leisure industry in pearl river delta:industrial radiation strategy,product differentiation strategy,brand development strategy and diversification development strategy.

关 键 词：绿道体育 层次化发展 绿道体育休闲业 珠三角绿道 战略 

分 类 号：G811.119[文化科学—体育学]