体育旅游融合视野下体育小镇的发展初探  

The Development of Sports Town Exploration from the Perspective of the Integration of Sports and Tourism

作　　者：陈远莉 谢卫[1] CHEN Yuanli;XIE Wei(Chengdu University of TCM.SICHUAN,Chengdu Sichuan,611137,China)

机构地区：[1]成都中医药大学,四川成都611137

出　　处：《四川体育科学》2018年第2期80-82,94,共4页Sichuan Sports Science

摘　　要：本研究基于体旅产业融合的视角,对我国体育小镇的发展背景、产业发展和主题内容三个方面进行了初步研究和探讨;指出体育小镇借助国家政策发展的东风,在旅游消费需求升级与体育旅游产业跨界融合的背景下得到了快速发展;围绕小镇的特色培育体育小镇产业链;对体育小镇的主题类型作出归纳。提出体育旅游融合视野下我国体育小镇的发展要合理布局功能产品、开发体育小镇功能、多元化培育体育小镇市场以及加强体育小镇的技术融合来促进我国体育小镇的发展。This study is based on the integration of sports tourism industry angle,From the view of the three aspects in the development of sports town background,industrial development and theme content industrial integration and thematic content are researched and discussed preliminary investigation;pointed out that national policy promotes the development of sports towns,Upgrading tourism consumption demand and the rapid development of industrial cross-border integration.To cultivate the industrial chain of sports towns around the features of towns,and to sum up the theme types of sports towns.From the perspective of integration of sports and tourism,the development of sports towns in China should rationally distribute functional products,develop sports town functions,diversify sports market and strengthen technical integration of sports towns to promote the development of sports towns in China.

关 键 词：体旅融合 体育小镇 发展 初探 

分 类 号：G80-051[文化科学—运动人体科学]