生计资产差异下菜农病虫害防治外包意愿研究  

Research on Vegetable Farmers Pest Prevention and Control Outsourcing Willingness in the View of Livelihood Assets Difference

作　　者：于丽丽[1] 董晋 YU Li-li;DONG Jin(Qufu Normal University,Rizhao 276826,China)

机构地区：[1]曲阜师范大学日照校区图书馆,山东日照276826 [2]曲阜师范大学经济学院,山东日照276826

出　　处：《山东工商学院学报》2018年第2期45-53,共9页Journal of Shandong Technology and Business University

摘　　要：依据山东省寿光市520个菜农的问卷调查数据,以可持续生计框架为支撑,以熵值法为工具,发现菜农间人力资产差异最大,故依据人力资产产值划分菜农为匮乏型、普通型和充裕型。进而,以菜农类型为调节变量,以技术采纳与利用整合理论为理论框架,利用多群组结构方程模型,探究不同类型菜农病虫害防治外包意愿的影响因素。结果表明,绩效期望和促进因素对三种菜农类型的外包意愿均产生显著正向影响;努力期望对普通型和匮乏型菜农产生显著负向影响,而对充裕型菜农影响并不明显;社会影响对普通型和充裕型菜农产生显著正向影响,而对匮乏型菜农影响不显著。This article conducted a questionnaire survey of the 520 vegetable farmers in the city of Shouguang in Shandong Province,based on the sustainable livelihoods framework and by means of Entropy Method,found that human assets differences between vegetable farmers were the biggest,so we divided vegetable farmers into deficient type,normal type and abundant type by human assets value.Furthermore,took vegetable farmers types as moderator variables,took UTAUT as theory framework and used multiple group structural equation model to study the influence factor of pest prevention and control outsourcing willingness of the heterogeneous vegetable farmers.The results proved that performance expectancy and facilitating conditions had significant positive influence on three types of vegetable farmers;effort expectancy had significant negative influence on normal type and deficient type of vegetable farmers,while no significant impact on abundant type of vegetable farmers;social influence have significant positive influence on normal type and abundant type of vegetable farmers,while no significant impact on deficient type of vegetable farmers.

关 键 词：病虫害防治 外包意愿 生计资产 熵值法 多群组结构方程模型 

分 类 号：F325.2[经济管理—产业经济]