基于上市企业发展趋势的“互联网+”时代旅游产业融合研究  

Research On the Integration of Tourism Industry Under the Background of Internet Based on the Development Trend of Listed Companies

作　　者：李剑锋[1] 苏建军[1] Li Jian-feng;Su Jian-jun(Yuncheng University,Yuncheng Shanxi 044000,China)

机构地区：[1]运城学院,山西运城044000

出　　处：《江苏商论》2018年第2期41-44,共4页Jiangsu Commercial Forum

基　　金：山西省哲学社科项目:山西旅游产业与文化产业互动融合机制;模式及政策选择研究河东文化研究项目:"互联网+"背景下运城市旅游产业发展现状及融合研究

摘　　要：文章通过上市企业的发展趋势讨论了旅游产业融合变化,分析了传统旅游产业融合模式和"互联网+"时代旅游产业融合模式。认为旅游产业融合带来了新的问题,比如盈利压力、竞争压力、行业集中度提高等问题,建议通过加强市场监管、转变扩张模式、深挖细分市场和提升服务质量来应对新的问题。The article discusses integration of tourism industry through development trend of listed enterprises,analyzes industry integration model of traditional tourism and that of Internet plus tourism,and points out that industry integration trend of tourism brings new problems such as profit pressure,competitive pressure,industry concentration improving and so on.It is recommended that some measures of strengthening market supervision,changing expansion model,deepening market segments and improving quality of service are helpful to deal with new problems.

关 键 词：互联网+ 产业融合 OTA 旅游 

分 类 号：F724.6[经济管理—产业经济]