基于元胞自动机的互联网迷因模仿意愿传播仿真  

Simulation of Internet Meme's Imitation Tendency Spreading Based on Cellular Automata

作　　者：张亮[1] 杨闪[2] 任立肖[2] Zhang Liang;Yang Shan;Ren Lixiao(Business School of Qingdao University,Qingdao　266071;School of Economics and Management,Tianjin University of Science&Technology,Tianjin　300222)

机构地区：[1]青岛大学商学院,青岛266071 [2]天津科技大学经济与管理学院,天津300222

出　　处：《情报杂志》2018年第4期114-119,共6页Journal of Intelligence

基　　金：天津市科技发展战略研究计划"要素-关系-功能三维视阈下京津冀协同创新生态系统演化研究"(编号:16ZLZXZF00370);天津市教育科学"十三五"规划项目"基于社会协同的高校经管类专业创新创业教育研究"(编号:HE3055);天津市哲学社会科学规划项目"工匠技艺在天津市制造业产业集群传播研究--基于隐性知识视角"(编号:TJGL16-021)

摘　　要：[目的/意义]互联网迷因是网络文化信息的基本单元,它受到网络流行风潮的推动,通过众多网民的自发模仿而快速传播。[方法/过程]为了考察互联网迷因传播过程中网民模仿意愿的变化机制,在基本元胞自动机模型中,引入个体坚定度和外部信息熵增量两个影响因素,建立互联网迷因模仿意愿传播模型,以两个网络流行语的实际传播为例验证了模型的有效性。[结果/结论]仿真结果表明,网民模仿意愿的传播表现出从众现象;初始群体的坚定度较高时,模仿意愿的传播效果将受到抑制;相对于"迅速流行",当互联网迷因"缓慢流行"时,网民的模仿意愿趋同程度较高。[Purpose/Significance]An Internet meme is deemed as a basic unit of culture information of the Internet.Driven by the fads in the Internet,it often spreads rapidly through the spontaneous imitation of Internet users.[Method/Process]To investigate the dynamic mechanism of Internet users’imitation tendency in the spreading of Internet memes,a cellular automata model is built with two influence factors,which are the individual persistency and the external information entropy increment.The spreading of two buzzwords are used to testify the effectiveness of the model.[Result/Conclusion]The simulation results indicate that 1)the spreading of Internet users’imitation tendency shows a strong bandwagon effect;2)a high initial level of individual persistency would weaken the spreading process;3)compared to the viral Internet memes,the non-viral ones are more likely to achieve similar imitation tendencies.

关 键 词：互联网迷因 模仿意愿 元胞自动机 迷因传播 

分 类 号：G2[文化科学]