条件价值评估法自愿支付工具与强制支付工具比较研究——以沂蒙湖国家水利风景区游憩价值评估为例  

A comparative study of voluntary and mandatory payment vehicles used in CVM:based on the assessment of the recreational value of Yimenghu National Water Park

作　　者：肖建红[1,2] 丁晓婷 陈宇菲[1,2] 刘娟 赵业婷[1,2] XIAO Jian-hong;DING Xiao-ting;CHEN Yu-fei;LIU Juan;ZHAO Ye-ting(Business College,Qingdao University,Qingdao Shandong 266071,China;Institute of China Island Development Research,Qingdao University,Qingdao Shandong 266071,China)

机构地区：[1]青岛大学商学院,山东青岛266071 [2]青岛大学中国海岛发展研究所,山东青岛266071

出　　处：《中国人口·资源与环境》2018年第3期95-105,共11页China Population,Resources and Environment

基　　金：国家社会科学基金项目"基于条件价值评估法的群岛旅游资源非使用价值评估嵌入效应问题研究"(批准号:17BGL247);国家自然科学基金项目"海岛型旅游目的地生态补偿标准研究"(批准号:41301622)

摘　　要：条件价值评估法(CVM)支付工具分为自愿支付工具(如捐赠)和强制支付工具(如征税、门票)。支付工具提供了支付情景,为了避免出现支付工具偏差,CVM选择合适的支付工具非常重要。本文运用CVM单边界二分式和双边界二分式两种引导技术,以沂蒙湖国家水利风景区游憩价值评估为例,通过分别设计自愿支付工具——捐款、自愿支付工具——义务劳动和强制支付工具——门票三种调查问卷获取数据,比较研究了CVM自愿支付工具与强制支付工具对支付意愿评估结果的影响。结果表明:(1)运用捐款、义务劳动和门票三种支付工具,在单边界二分式引导技术下,受访者的支付意愿分别为626.43元/人、547.32元/人和603.30元/人,95%置信区间分别为559.01~712.72元/人、487.03~643.12元/人和527.38~708.94元/人,沂蒙湖国家水利风景区的游憩价值分别为816.492 6×10~4元/a、749.323 9×10~4元/a和759.172 7×10~4元/a;(2)在双边界二分式引导技术下,受访者的支付意愿分别为504.30元/人、474.97元/人和473.15元/人,95%置信区间分别为463.14~547.28元/人、439.47~514.50元/人和431.80~516.77元/人,沂蒙湖国家水利风景区的游憩价值分别为646.980 9×10~4元/a、650.357 6×10~4元/a和595.401 4×10~4元/a;(3)在单边界二分式引导技术下,自愿支付工具——捐款和自愿支付工具——义务劳动受访者的支付意愿分别是强制支付工具——门票受访者支付意愿的1.04倍和0.91倍;(4)在双边界二分式引导技术下,自愿支付工具——捐款和自愿支付工具——义务劳动受访者的支付意愿分别是强制支付工具——门票受访者支付意愿的1.07倍和1.00倍;(5)在两种引导技术下,选择自愿支付工具与选择强制支付工具对支付意愿影响均较小。Payment vehicles used in contingent valuation method(CVM)include voluntary payment vehicles(such as donations)and mandatory payment vehicles(such as taxes or entrance fees).To avoid the payment vehicle bias,the selection of a realistic payment vehicle is very important in CVM because it provides the context for payment.Single bound and double bound dichotomous CVM techniques are used in comparison of voluntary and mandatory payment vehicles impacting on willingness to payment(WTP)based on the assessment of the recreational value of Yimenghu National Water Park.And,the data collection is from three different types of questionnaires i.e.voluntary payment vehicles donations,voluntary payment vehicles voluntary labors and mandatory payment vehicles entrance fees.The results were as follows:Firstly,by using single bound dichotomous CVM technique,the average WTPs of three types of respondents who were assigned to choose the donations,voluntary labors and entrance fees as their payment vehicles respectively were 626.43,547.32 and 603.30 RMB per people.Also,the 95%confidence intervals for WTPs were 559.01 to 712.72,487.03 to 643.12 and 527.38 to 708.94 RMB individually.Moreover,the recreational value of Yimenghu National Water Park were 816.492 6×104,749.323 9×104 and 759.172 7×104 RMB per year separately.Secondly,based on double bound dichotomous CVM technique,the average WTPs of three types of respondents were 504.30,474.97 and 473.15 RMB per people respectively.Besides,the 95%confidence intervals for WTPs were 463.14 to 547.28,439.47 to 514.50 and 431.80 to 516.77 RMB separately.Moreover the recreational value of Yimenghu National Water Park were 646.980 9×104,650.357 6×104 and 595.401 4×104 RMB per year individually.Thirdly,by using single bound dichotomous CVM technique,the average WTPs of the respondents choose donations and voluntary labors as their voluntary payment vehicles were the average WTP of the respondents choose entrance fees as their mandatory payment vehicles 1.04 and 0.91 times respectively.Fou

关 键 词：条件价值评估法 支付工具偏差 自愿支付工具 强制支付工具 国家水利风景区 游憩价值 沂蒙湖 

分 类 号：F062.1[经济管理—政治经济学]