染整技术与纺织产品开发创新  

Dyeing & Finishing Technology and Textile Product Development Innovation

作　　者：乐德忠 

机构地区：[1]浙江美欣达纺织印染科技有限公司

出　　处：《纺织导报》2018年第4期30-38,32+34-38,共9页China Textile Leader

摘　　要：文章论证了染整技术与纺织产品开发创新之间的联系,通过案例分析了染整技术创新对产品开发的推动,探讨了产品开发创新与市场目标客户定位的关系,指出印染企业应针对自身的资源禀赋进行准确定位,开发创新的产品最终需要落地于目标市场,而如何了解需求、适应需求、推动需求的实现,则需要在销售策略上进行整体联动。The paper demonstrates the relationship between dyeing and finishing technology and product development&innovation.By analyzing how the innovation of dyeing and finishing technology promotes product development,this paper discusses the relationship between product development&innovation and market positioning for target consumers.And it draws the conclusion that printing and dyeing enterprises should find right position on market based on their resource endowments;tailor their newly-developed products to the target market;and take integrated marketing strategies that can help to identify the needs,adapt to the needs and satisfy the needs.

关 键 词：染整技术 产品开发创新 多纤维 特殊纱线 化学助剂 

分 类 号：TS190.8[轻工技术与工程—纺织化学与染整工程]