全域旅游背景下民族村寨旅游差异化发展研究——以雷山县为例  

On Tourist Differential Development in Ethnic Villages under General Tourism:a Case Study of Leishan County

作　　者：舒小林[1] 吴帮伟 何盼 王超[1] SHU Xiaolin;WU Bangwei;HE Pan;WANG Chao(Business School,Guizhou University of Finance and Economics,Guiyang 550025;Guizhou Maizhi Xueyun Education Technology Co.,Ltd.,Guiyang 550025,China)

机构地区：[1]贵州财经大学工商学院,贵州贵阳550025 [2]贵州迈知学云教育科技有限公司,贵州贵阳550025

出　　处：《广西师范学院学报（哲学社会科学版）》2018年第2期124-129,135,共7页Journal of Guangxi Teachers Education University：Philosophy and Social Sciences Edition

基　　金：国家哲学社会科学基金项目"我国西部少数民族特色旅游乡镇包容性发展路径研究"(15XMZ08)

摘　　要：随着国家旅游局全域旅游的提出,全域旅游成为热潮,在此背景下民族村寨旅游差异化问题值得研究。基于"一村一品"理论,以雷山县为案例,研究发现:(1)雷山县民族村寨旅游开发出现雷同性、同质化问题,产生了"恶性竞争""屏蔽效应";(2)在发展全域旅游背景下,雷山县从旅游资源、旅游业态、特色产业以及主题形象等四个方面进行差异化开发,形成"一寨一品一业"的民族特色村寨;(3)全域旅游差异化需要以全域旅游产业内部化为条件,以建设全域旅游产业公地为保障。The problem of tourist differentiation in ethnic villages is worth studying under the background of general tourism.Based on“One Village One Product”theory in Leishan County,the study found:(1)ethnic village tourism appears the problem of similarity and homogenization,resulting in a“vicious competition”and“shielding effect”in Leishan county;(2)under nationwide development of tourism,Leishan County develops differential tourism from four aspects,i.e.tourism resources,tourism format,special industry and theme image,forming special ethnic villages of“One Village,One Product and One Industry”;(3)the tourist differential development in ethnic village needs to be based on the internalization of the general tourism industry,and takes the construction of the tourism industrial commons as a safeguard under general tourism.

关 键 词：全域旅游 民族村寨旅游 差异化发展 

分 类 号：F592[经济管理—旅游管理]