旅游歌曲的形象传播研究——以贵州盘县《盘州村庄》为例  

On the Image Communication of Tourism Songs:a Case Study of “Panzhou Village” in Panxian,Guizhou

作　　者：李欣华[1] LI Xinhua(College of Tourism and Historical Culture,Southwest Minzu University,Chengdu 610041,China)

机构地区：[1]西南民族大学旅游与历史文化学院,四川成都610041

出　　处：《广西师范学院学报（哲学社会科学版）》2018年第2期165-172,共8页Journal of Guangxi Teachers Education University：Philosophy and Social Sciences Edition

基　　金：2013年成都市哲学社会科学规划项目(ZST13-18);2014西南民族大学中央高校基本科研业务费专项资金(2014SZYQN10);2014西南民族大学统一战线活动创新项目;2013西南民族研究中心项目(203044/201310);西南民族大学教育教学研究与改革项目(2014ZC47)

摘　　要：旅游歌曲作为重要的旅游供给要素之一,对旅游地形象的建构、传播具有独特而重要的作用,亦被广泛用于旅游传播的相关实践,然迄今该领域相关理论研究成果相对欠缺。基于国内外相关研究与实践,选择贵州盘县旅游歌曲《盘州村庄》为典型案例,从"第三空间"理论视角,对其歌唱(歌曲和演唱)本身的文化生产以及形象传播的主体、内容、媒介、受众、效果等方面进行"5W传播模式"解析,并置于西南地区、贵州省、六盘水市等背景下进行对比,针对形象传播的地域性及其突破等问题进行重点思考,认为从第三空间视角对旅游歌曲进行创新解读运用,以此作为整合传播的手段,将会提升其对旅游地形象的传播效能。结论部分提出了旅游歌曲形象传播的建议,以期引起学界对该领域的研究关切,提升旅游歌曲形象传播理论、实践一体化研究水准,继而促动我国西部地区在内的旅游业整体持续发展。As an important factor of tourism supply,tourism songs play special roles in tourism image’s construction and communication and apply to the practice of tourism communication widely.Till now the relevant theoretical research in this field is relatively lacking.Based on research and practice at home and abroad,the paper chooses tourism song“Panzhou Village”of Panxian County in Guizhou Province as a typical case,from the“third space”theory perspective,to analyze its singing’s(songs and singing)own cultural production and dissemination of images aspects of the subject,content,media,audience,effect through“5W mode of communication”in the context of the southwest China,Guizhou province,Liupanshui City,etc.The issue focuses on regional limit and breakthrough of the image communication.According to the article,interpreting tourism songs from the perspective of the third space and using it as a means of integrated communication innovatively,will increase the effectiveness of the communication of tourism destination image.The conclusion puts forward the countermeasures and proposals for tourism song’s image transmission.The paper purposes to initiate and attract scholars’continuous concern and enthusiasm in this field and to enhance the theory and practical standards of research on tourism song’s image communication,then actuates the sustainable tourism development of China including the western region.

关 键 词：旅游歌曲 形象 传播 第三空间 盘县 

分 类 号：G206[文化科学—传播学]