民办高校大学生鞋类产品生命周期研究  

Study on the Footwear Life Cycle of Private College Students

作　　者：石文奇[1] 程凡[1] 王璐 张志新[1] 李月[2] SHI Wen-qi;CHENG Fan;WANG Lu;ZHANG Zhi-xin;LI Yue(Shaanxi Institute of International Trade&Commerce,Xi忆an 712046,China;Wuhan Textile University,Wuhan 430073,China)

机构地区：[1]陕西国际商贸学院,陕西西安712046 [2]武汉纺织大学,湖北武汉430073

出　　处：《皮革与化工》2018年第2期26-29,共4页Leather And Chemicals

基　　金：陕西国际商贸学院校级课题(KY201737)

摘　　要：对西安周边的民办本科高校95后大学生在鞋类生命周期长度选取方面进行调研统计,分析了鞋类产品月消费水平与性别、O2O购买对鞋类生命周期长度的影响,以及之间的影响系数和废弃因素所占的比例。结果表明,男女生除在301元以上消费水平区间的比例区分幅度较大,其他区间变化幅度不大;在线上与线下购买对鞋类生命周期长度的影响差异较大,女生明显低于男生;男女生对鞋类废弃因素所选比例差距较大,主要集中在色彩、工艺、价格、品牌方面。In order to analyze the footwear life cycle length,influence coefficient and the proportion of waste factors,the monthly consumption average level and gender and O2O were studied.The students of private college for born after 1995 around Xi′an has carried on the questionnaire survey for footwear life cycle.The results showed that the variation range of other stages was small except the larger proportion of the consumption level above 301 yuan.The footwear life cycle length difference was larger for online and offline purchases;especially,female college students were significantly lower than the male;and the selection proportion of waste factors had a large gap for boys and girls,which was mainly embodied in color,process,price and brand.

关 键 词：鞋类生命周期 民办高校 影响系数 废弃因素 

分 类 号：TS943.1[轻工技术与工程—服装设计与工程]