广州市花都区宝桑园生态农业发展SWOT分析及营销策略探究  

SWOT Analysis and Marketing Strategy Research on Ecological Agriculture Development of Bosun Park in Huadu District of Guangzhou City

作　　者：温颖娟 王小平[1] 宋可[1] WEN Ying-juan;WANG Xiao-ping;SONG Ke(Humanities Department of Guangdong Peizheng College,Guangzhou Guangdong 510830)

机构地区：[1]广东培正学院人文系,广东广州510830

出　　处：《现代农业科技》2018年第6期293-294,296,共3页Modern Agricultural Science and Technology

摘　　要：广东宝桑园健康食品研究发展中心是一家集科研、生产、销售为一体的科技型出口企业。本文分析了发展宝桑园生态农业的必要性,运用SWOT分析法分析了宝桑园生态农业发展的优势、劣势、机遇和威胁因素,并进一步探究了宝桑园的营销策略,以推动宝桑园生态农业可持续发展。Guangdong Bosun healthy food research and development center is a scientific and technological export enterprise integrating scientific research,production and sales.In this paper,the necessity of developing ecological agriculture in Bosun park was analyzed,the SWOT analysis methods were used to analyze the advantages,disadvantages,opportunities and threats of ecological agriculture development in Bosun park,and the marketing strategy of Bosun park was further explored,so as to promote the sustainable development of ecological agriculture in Bosun park.

关 键 词：生态农业 SWOT分析法 营销策略 广东广州 花都区 宝桑园 

分 类 号：F323.7[经济管理—产业经济]