“桑塔纳”当年称雄中国轿车市场背后的情报力量  

The Effect of Intelligence on Santana's Market Dominance

作　　者：朱盛镭 ZHU Shenglei(Motor Technology Center,SAIC,Shanghai 201805,China)

机构地区：[1]上汽集团技术中心,上海201805

出　　处：《竞争情报》2018年第2期42-46,共5页Competitive Intelligence

摘　　要：在中国轿车工业起步时期,围绕轿车市场环境与消费需求的情报分析,进而深入到车型选择的争论,虽各持己见,各行其是,但最终是用户接受为效果,市场决战见分晓。其中,上汽情报系统所发挥的重要作用,为上汽桑塔纳车型的正确选择,进而称雄中国轿车市场,贡献了决策支持信息,也为中国竞争情报领域提供了一则饶有趣味的典型案例。During the establishment of auto industry in China,auto intelligence started from the analysis of market environment and consumer demand,and then went deep into the debate on car model choices.Although all companies hold their own merits and deeds,it is the consumers and users that had the final say in the market.SAIC intelligence system played an important role in decision making for appropriate SAIC SANTANA model selection,which,at the same time,provided an intriguing and typical case study in China's competition intelligence.

关 键 词：企业情报 市场调查 桑塔纳轿车 有限理性理论 案例 

分 类 号：F426.471[经济管理—产业经济]