麦德龙经营管理存在的问题及对策  

Problems and Countermeasures of Metro's Management

作　　者：马炜 李君[1] 黄美华[1] 吴耀辉[1] 王林荣 MA Wei;LI Jun;HUANG Mei-hua;WU Yao-Hui;WANG Lin-rong(Zhejiang Wanli University,Ningbo Zhejiang 315100)

机构地区：[1]浙江万里学院,浙江宁波315100

出　　处：《浙江万里学院学报》2018年第2期1-7,共7页Journal of Zhejiang Wanli University

基　　金：浙江省公益项目(2017C31040);宁波市自然科学基金项目(2015A610130;2016A610225);宁波市科技惠民项目(2017C50028)

摘　　要：从麦德龙经营特色出发,通过与家乐福的本土化经营和三江购物网上商城的经营模式对比,分析麦德龙在现代购物新模式下存在的潜在危机;并从企业自身、消费者和同行竞争者三个角度,提出淡化现购自运、扩大市场定位、完善物流分拣配送系统、强化信息网络、寻求新业态等改善策略。This paper analyzed Metro’s operating characteristics by comparing the consumer shopping patterns among the Carrefour’s localization and the online shopping mall of San Jiang.It pointed out the potential crisis of Metro in the new mode of modern shopping and studied from the three aspects:the Metro AG,consumers and competitors.This paper put forward countermeasures such as weakening cash-carry,expanding the market positioning,improving the logistics sorting distribution system,strengthening the information network and seeking new formats to improve the competitiveness of Metro.

关 键 词：麦德龙 管理模式 潜在危机 竞争对策 

分 类 号：N55[自然科学总论]