供给侧改革下湄洲岛滨海旅游服务质量提升初探  

Study on the Coastal Tourism Service Quality of Meizhou Island under the Background of Supply-side Reform

作　　者：罗丹霞[1] 陈贵松[1] 林碧虾[1] 陈曼琳 郑才亮 LUO Dan-xia;CHEN Gui-song;LIN Bi-xia;CHEN Man-lin;ZHENG Cai-liang(College of Management,Fujian Agriculture and Forestry University,Fuzhou,Fujian 350002,China)

机构地区：[1]福建农林大学管理学院,福建福州350002

出　　处：《台湾农业探索》2018年第1期37-42,共6页Taiwan Agricultural Research

基　　金：福建省社会科学研究基地重大项目(2014r0012);福建省社科研究基地重大项目(FJ2015JDZ026)

摘　　要：在供给侧改革背景下,滨海旅游发展该如何抓住机遇、迎接挑战是个值得探讨的问题。该文以莆田湄洲岛为例,在问卷调查的基础上,采用SPSS 19.0分析软件,剖析湄洲岛滨海旅游服务质量存在的问题,提出应该从供给侧改革中生产端进行改革,提供有效供给及企业发展思路的转变,包括注重滨海生态环境的保护,提升管理人员、服务人员的整体服务水平,完善景区的配套设施、丰富游览项目,提供有效的旅游商品供给,以提升莆田湄洲岛滨海旅游服务质量。Under the background of supply-side reform,it is worth to discuss how to seize the opportunity and navigate the challenge in coastal tourism development.In this paper,with Meizhou Island of Putian as an example,the problems existed in coastal tourism service quality of Meizhou Island were investigated based on the questionnaire,and analyzed using SPSS19.0 analysis software.Then we proposed to reform on the production side,ensure effective supply and transform development ideas of enterprises to improve the coastal tourism service quality of Meizhou Island,which included paying more attention to the protection of the coastal ecological environment,improving the service level of managers and service personnel overall;perfecting the supporting facilities of scenic spots and enriching tour choice;providing tourism commodities supply effectively,etc.

关 键 词：供给侧改革 滨海旅游 服务质量 湄洲岛 

分 类 号：F592.7[经济管理—旅游管理]