“互联网+”背景下旅游特色产品第三方物流组织结构升级研究  

Organization Structure Upgrade of Third-Party Logistics for Featured Tourist Products under the Background of “Internet+”

作　　者：文瑜[1] 梁业章[1,2] 

机构地区：[1]桂林旅游学院 [2]广西旅游科学研究所,广西桂林541006

出　　处：《商业经济》2018年第1期26-27,83,共3页Business & Economy

基　　金：2017年度广西壮族自治区中青年教师基础能力提升项目:基于"互联网+"旅游特色产品第三方物流组织结构模型研究的研究成果(2017KY0923);2016年度桂林旅游学院科研基金项目:基于"互联网+"的桂林乡村智慧旅游开发研究的研究成果(2016QN02)

摘　　要："互联网+"时代的来临是现代各行各业创新升级的新引擎,对相关行业经济发展具有重要作用。目前我国第三方物流业存在企业资源缺乏整合提效、物流成本依旧较高、管理观念与方式相对落后、物流企业服务能力有待提高的问题,但其组织结构有极大的升级空间,尤其是大兴旅游业的地区,旅游特色产品资源丰厚,通过互联网实现第三方物流的转型升级带动旅游业的发展变得尤为重要。通过整合资源发展新型物流O2O平台;将互联网与物流技术融合,降低成本;转型网仓,提高管理方式;可视化配送,服务升级。以此加以实现,希望对"互联网+物流技术"提供有益的理论参考。The era of"Internet+"is a new engine for the innovation and upgrading of modern industries,which plays an important role in economic development of related industries.At present,problems for the third party logistics industry in China include the lack of integration efficiency of enterprise resources,high logistics costs,the relatively backward management ideas and method,and poor service capacity of logistics enterprises.However,its organization structure has great promotion space.Especially for the Daxing tourism region,tourism product resource is rich.Therefore,to upgrade the development of tourism has become particularly important by the transformation of the third party logistics with the help of Internet.The organizational upgrade of third party logistics could be achieved by integrating resources to develop new logistics O2O platforms,integrating Internet and logistics technology to reduce cost,transforming network warehouse to improve management mode,and visualizing distribution to upgrade services.

关 键 词：“互联网+” 旅游特色产品 第三方物流 

分 类 号：F641[经济管理—产业经济]