场景思维下传统休闲产业创新路径实现探讨  

Research on The Creative Path of Traditional Leisure Industry in The Scene Thinking

作　　者：俞翠 Yu Cui(Tourism College of Zhejiang Gongshang University,Hangzhou 310018)

机构地区：[1]浙江工商大学旅游学院,浙江杭州310018

出　　处：《江苏商论》2018年第4期85-87,共3页Jiangsu Commercial Forum

摘　　要：场景思维的兴起使传统休闲产业面临严峻的挑战。传统休闲产业一味墨守成规只会在日益激烈的休闲市场中失去竞争力,在移动互联背景下抓住机遇,根据自身发展状况推陈出新,才能在环境变迁和市场竞争中立于不败之地。本文探讨了传统休闲产业创新的四条路径分别是:基于情感体验的"深化式"创新路径;基于文化定位的"优化式"创新路径;基于精准营销的"整合式"创新路径;基于跨界融合的"联动式"创新路径。The rise of scene thinking makes the traditional leisure industry face severe challenges.Traditional leisure industry blindly rut will only be losing competitiveness in the recreational market increasingly intense,under the background of mobile interconnection seize the opportunity,according to their own development,to environmental changes and impregnable in the market competition.This paper discusses four paths of traditional leisure industry innovation:“deepening”innovation path based on emotional experience;The“optimized”innovation path based on cultural orientation;The“integrated”innovation path based on precision marketing;The“linkage”innovation path based on cross boundary integration.

关 键 词：场景思维 传统休闲产业 创新路径 

分 类 号：F59[经济管理—旅游管理]