公立企业医院文化营销战略构建探讨  

Discussion on the Construction of the Marketing Strategy of Hospital Culture for Public Enterprise Hospital

作　　者：王帅[1] 辛燕[1] 王俊飞[1] 赵云楠 WANG Shuai;XIN Yan;WANG Junfei(The Third Affiliated Hospital of Inner Mongolia Medical University(Inner Mongolia Baotou Hospital),Inner Mongolia,014010,China)

机构地区：[1]内蒙古医科大学第三附属医院(内蒙古包钢医院),内蒙古包头014010

出　　处：《中国社会医学杂志》2018年第2期117-119,共3页Chinese Journal of Social Medicine

基　　金：内蒙古医科大学第三临床医学院医学研究基金项目(2014-07)

摘　　要：供给侧改革政策的提出和落实,使企业医院有了新的发展动力。医疗市场竞争激烈,企业医院自身发展沉积下来的良好医疗服务技术和企业效率还没有得到充分的发挥。将企业医院的文化营销提升到战略高度是十分重要的,关系到企业医院的生存和发展,企业医院可以从不同的方面,以市场化营销手段,提升患者健康保健意识,落实医改三级诊疗制度,不断提升企业医院竞争力,实现良性发展。The police making and implementation of reform of supply side give new drive for the development of enterprise hospital.As the fierce competition in healthcare market,the good medical service techniques and efficiency that the enterprise hospital gained through past development is yet to be brought into full play.It is of great importance to take the hospital culture marketing as a hospital strategy,which affects the survivor and development of the hospital.The enterprise hospital can apply marketing measures from different aspects to strengthen the health awareness of the patients,implement tertiary treatment system in the medical reform,thus to improve their own competency and realize a sound development.

关 键 词：供给侧改革 企业医院 文化营销 

分 类 号：R197.32[医药卫生—卫生事业管理]