整合运营商内部大数据全面转型存量经营  

Integrate Telecom Internal Big Data and Transform the Stock Management

作　　者：刘颖慧[1] 刘静沙 许丹丹 Liu Yinghui;Liu Jingsha;Xu Dandan(China Unicom Research Institute,Beijing 100176,China)

机构地区：[1]中国联通研究院,北京100176

出　　处：《信息通信技术》2018年第2期20-26,共7页Information and communications Technologies

摘　　要：移动互联网技术的高速发展和智能终端的快速普及,使各行各业的数据流量爆炸式增长,也使得传统通信市场趋于饱和;因此如何保有用户、提高价值成为运营商研究的新课题。文章分析存量经营的必要性及面向存量经营的精准营销流程,以用户画像为基础,阐述用于支撑内部存量经营的精准营销实践,为电信运营商的发展方向提供了思路。The increasing development of mobile Internet technology and popular use of smart terminal bring the data explosion of various industries and make traditional telecom market to be saturated.It is a new issue for the telecom vendors to maintain users and enhance users’value.This thesis analyses the necessity of stock management and the precision marketing process for inventory management.Based on users'profile,it states precision marketing practice which is used to support internal business,and provides ideas for the telecom development.

关 键 词：通信行业 大数据 存量经营 精准营销 用户标 

分 类 号：F626[经济管理—产业经济]