财经媒体地域偏见实证研究  

An Empirical Study of Regional Bias in the Financial Media

作　　者：游家兴[1] 陈志锋 肖曾昱 薛小琳 王红梅 YOU Jiaxing;CHEN Zhifeng;XIAO Zengyu;XUE Xiaolin(Management School,Xiamen University;China UnionPay Company Limited;China Southern Asset Management Company Limited)

机构地区：[1]厦门大学管理学院,361005 [2]中国银联股份有限公司,200135 [3]南方基金管理股份有限公司,518000 [4]不详

出　　处：《经济研究》2018年第4期167-182,共16页Economic Research Journal

基　　金：国家自然科学基金项目(71472161、71790601、71672158)和中央高校基本科研业务费专项资金(20720181005)的资助。

摘　　要：本文结合心理学和社会学的理论分析,从地域差异的宏观视角来解释媒体偏见产生的可能根源,其逻辑在于:一方面,我国经济、制度、文化建设存在明显的地域差异性,媒体在裁剪新闻时很容易对这种社会真实产生框架依赖,在报道时会不自觉地贴上地域标签;另一方面,地域差异的长期存在会形成社会的刻板印象,逐渐固化成一种社会规范,并产生强大的社会压力,而媒体会遵从这种压力,从而在报道时呈现出地域性偏见。本文以2004—2014年期间来自我国八家主流财经媒体的203860份新闻报道为研究样本,所展开的一系列实证结果表明:我国媒体在新闻报道时存在着显著的地域偏见。具体而言,相比其它地域,对于地处经济发展水平较高,或制度建设较为完善,或社会信任程度较高的地域的上市公司,媒体会给予更多的正面报道。这一结论让我们看到媒体偏见形成背后特殊的地缘因素和宏观背景,即便在同一个国家内,区域的分割也会深刻地影响到媒体的报道行为。The financial media plays an active role in capital markets.Media biases such as political bias,gender bias,regional prejudice,foreign bias and minority bias harm the objectivity and authenticity of news reports.This paper analyzes whether the media cover news with a regional bias.Regional biases are unfair and negative social attitudes held by groups and individuals living in other regions based on regional differences.The media may report news with bias due to regional differences.Although the regional bias of the media has already gained the attention of academics,studies have been limited to case studies or smallscale explorations and lacked detailed theoretical analyses and empirical tests.This paper investigates the causes of media bias from the macro perspective of regional differences.The objective existence of regional differences leads the media to unconsciously affix regional labels when reporting the news.Longstanding regional differences become stereotypes and gradually take root as social norms.Under this social pressure,the media inevitably report the news with bias.As an empirical test,we manually collect 203,860 news reports about Chinese listed companies from eight mainstream financial newspapers,covering a period from 2004 to 2014.We read the reports and make judgments on their attitudes,whether positive,neutral or negative.Regional differences are measured in terms of economic development levels,system construction processes and social trust levels.This allows us to explore in detail the relationship between regional differences and media bias.Our results indicate that the media tend to give more positive coverage to listed companies in regions with more advanced economies,better constructed systems or higher levels of social trust.However,the results could also be interpreted to show that wellmanaged companies in developed regions deserve positive coverage while those in backward areas deserve criticism.To address this ambiguity,we introduce terms interacting company performance with

关 键 词：媒体偏见 地域差异 有限认知 社会规范 

分 类 号：F0[经济管理—政治经济学]