基于百度指数的中国A级旅游洞穴景区网络关注度分布特征研究  

Spatial Features of Network Attention of Chinese A-grade Show Caves Based on Baidu Index

作　　者：孙晓蓓[1] 杨晓霞[1] 张枫怡 SUN Xiao-bei;YANG Xiao-xia;ZHANG Feng-yi(School of Geographical Sciences,Southwest University,Chongqing 400715,China)

机构地区：[1]西南大学地理科学学院,重庆400715

出　　处：《西南师范大学学报（自然科学版）》2018年第4期81-88,共8页Journal of Southwest China Normal University(Natural Science Edition)

摘　　要：对旅游洞穴景区网络关注度分布特征的研究,可从新的视角为我国旅游洞穴的开发、管理和宣传营销提供有益的指导.运用均值比率、核密度分析和标准差椭圆等空间分析方法,对百度指数收录的我国64个A级旅游洞穴景区网络关注度的分布特征进行研究.研究表明:A级旅游洞穴景区的网络关注度普遍不高;大部分潜在游客对3A级以下旅游洞穴景区没有兴趣;中国A级旅游洞穴景区网络关注度在空间上形成了3个高关注度带,2个高值关注中心;中国A级旅游洞穴景区网络关注度空间分布格局呈东北—西南走向,网络关注度重心在湖北省中部地区.This paper studies the distribution features of network attention of show caves.The research can provide useful guidance for the development,management,and marketing of show caves in China from a new view.Using the GIS Spatial Analysis,the distribution features were studied that of the network attention of 64 A-grade show caves in China collected by Baidu Index.The results indicate that the level of network attention of A-grade show caves is generally not high;most of the potential tourists are not interested in the show caves below 3A grade;the spatial distribution of the network attention of A-grade show caves in China has formed three high attention bands and two high-value focus centers;the spatial pattern of network attention of Chinese A-grade show caves is northeast-southwest,and network attention center is in central Hubei Province.

关 键 词：旅游洞穴景区 网络关注度 百度指数 

分 类 号：F590[经济管理—旅游管理]