突发公共卫生事件舆论心理引导研究  

The Analysis on Guidance of Public Opinion Psychology of the Media in Public Healthy Emergencies

作　　者：昂娟[1] ANG Juan(Ma’anshan Teacher’s College,Ma’anshan 243041,Anhui,China)

机构地区：[1]马鞍山师范高等专科学校,安徽马鞍山243041

出　　处：《贵阳学院学报（社会科学版）》2018年第2期94-98,共5页Journal of Guiyang University:Social Sciences

基　　金：安徽省哲学社会科学规划青年项目:"移动自媒体时代网络舆论传播与引导机制研究"(项目编号:AHSKQ2015D104)阶段性成果

摘　　要：2017年冬季,流感来袭,人们恐慌情绪蔓延。各地出现奥司他韦抢购囤药现象,致使奥司他韦一度脱销。通过百度指数,分析流感舆情传播态势,从心理学视角对舆情焦点事件进行分析,提出舆论引导者需充分发挥首因效应、近因效应、破窗效应和权威效应等心理效应,从微观层面提高网络舆论引导能力。During the winter of 2017,the flu striking triggered widespread panic on people,which sparked a rush to buy the Oseltamivir;therefore,Oseltamivir were sold out in many areas.In terms of Baidu index,this paper analyzes the public sentiment of flu events and also analyzes the focus of public opinion from the perspective of psychology.In conclusion,this paper suggests that the guiders should give full play to the psychological effect,such as the primacy effect,the recency effect,the broken window effect,the authority effect,and so on,and improve the network public opinion guidance ability on a micro level.

关 键 词：突发公共卫生事件 舆论引导 舆论心理 

分 类 号：G206[文化科学—传播学]