基于计划行为理论的城镇居民家庭节能行为研究  

Research on Energy-saving Behaviors of Urban Residents Based on TPB

作　　者：杨君茹[1] 王宇[1] YANG Junru;WANG Yu(School of Business Administration,Zhongnan University of Economics and Law,Wuhan 430073,China)

机构地区：[1]中南财经政法大学工商管理学院,湖北武汉430073

出　　处：《财经论丛》2018年第5期105-112,共8页Collected Essays on Finance and Economics

基　　金：国家社科基金项目(13CGL061);湖北省社科基金项目(2015165)

摘　　要：为了更好地引导城镇居民的家庭节能行为,促进中国资源节约型社会与环境友好型社会目标的实现,本文以"计划行为理论"为基础构建了城镇居民节能行为的心理动因理论模型。运用描述统计、因子分析等方法对我国城镇居民家庭节能行为进行了实证分析。研究发现居民家庭节能意愿是导致其实施节能行为的最直接心理动因,居民的节能行为态度、主观规范、知觉行为控制是节能行为的间接驱动因素。此外,用能习惯对城镇居民节能行为起到了调节作用。In this paper,we construct a theoretical model based on Theory of Planned Behavior,to investigate psychological factors that affect citizen s energy conservation behaviors.The goal of this paper is to find proper ways to strengthen citizens energy saving desire,and furthermore,to build up a resource-saving,pro-environmental and harmonious society.By using the factor analysis approach as well as a set of statistical methods,we empirically explore the factors that impact citizens behaviors with city household data.We find that Energy-saving Behavior Intention is the main psychological driver that encourages people to be energy-saving.Besides,citizens attitude,subjective normalization as well as their inherent perception acts as potential mechanisms that have significant impact on people s energy-saving behaviors.Finally,energy consumption habits mediate citizens energy conservation behaviors.

关 键 词：家庭节能行为 计划行为理论 用能习惯 

分 类 号：F206[经济管理—国民经济]