基于官方信息控制的多层网络谣言传播模型  

Rumor propagation model on multilayered interconnected complex networks based on official information driven

作　　者：杨云鹏[1] 樊重俊[1] 杨坚争[1] 金阳[1] Yang Yunpeng;Fan Chongjun;Yang Jianzheng;Jin Yang(Business School,University of Shanghai for Science&Technology,Shanghai 200093,China)

机构地区：[1]上海理工大学管理学院,上海200093

出　　处：《计算机应用研究》2018年第5期1294-1297,1314,共5页Application Research of Computers

基　　金：国家自然科学基金资助项目(71303157;71774111);上海市教育委员会科研创新重点项目(14ZZ131);国家社科基金重大项目(13&ZD178);国家教育部人文社科基金资助项目(13YJAZH019);上海市一流学科资助项目(S1205YLXK);上海市自然科学基金资助项目(13ZR1458200);上海市社科规划青年项目(2014EGL007);沪江基金资助项目(A14006);沪江基金研究基地专项基金资助项目(D14008)

摘　　要：官方信息在现实生活和虚拟网络中的扩散对谣言传播具有双重影响。建立多层网络传播模型研究跨境电商新政策错误解读这一谣言传播问题,模型上层为虚拟网络传播层(虚拟层),下层为现实社会传播层(现实层),个体根据各自社交网络和行为习惯接收官方信息来控制多层网络谣言传播。根据平均场方法分析该模型的演化过程和传播阈值,采用无标度网络进行仿真验证了理论分析传播动力学行为的正确性,结果表明,官方信息对虚拟层和社会层谣言的控制都具有积极作用,官方信息的掌握程度对社会谣言传播有显著性影响,且当官方信息的网络传播达到一定规模时,能够有效约束现实社会个体行为,进而达到虚拟层和现实层对谣言控制的同向促进作用。The diffusion of the official information in the real life and the virtual network had double effect on the dissemination of rumors.This paper researched the rumor transmission problem of cross-border e-commerce new policy misinterpretation by establishing the model of rumor propagation on multifaceted interconnected complex networks,the upper layer of which was for virtual social network communication layer(virtual layer)and the lower was for the reality social communication layer(real layer).This paper analyzed the procedure of evolution and the threshold of the model according to the mean field method,and used the scale-free network simulation to verify the correctness of the theoretical analysis of dynamic behaviors.The results show that the diffusion of the official information has played a positive role in the control of the dissemination of rumor in the network and social communication,and when the official information communication has reached a certain scale,it can effectively restrain the social individual behavior,and promote the control of rumor dissemination from both the virtual layer and the real layer.

关 键 词：官方信息 谣言传播 多层网络 复杂网络 跨境电商 

分 类 号：TP393[自动化与计算机技术—计算机应用技术]